Full disclosure: During Mista Cookie Jar’s Kindiefest showcase, I leaned over to Jeff Bogle and unleashed a flurry of expletives that ended with the words “I’m in hell.” Between his aggressively chintzy visual vibe (Cheap sunglasses! Roller skates! Vintage clothes!) and Gabba-esque retro sonic aesthetic, the whole thing felt like second-rate Deee-Lite to me.
So maybe it was just the (alarmingly poor) sound at the venue talking, I don’t know, but now that I’m watching the video for Mista’s new single “Happy Place”…well, I have to say I like it. There’s still a fair amount of visual shtick involved, but there are clearly plenty of hooks in the cookie jar, and the production is loaded with plenty of radio-ready brightness without sacrificing warmth. I’ll be checking out the new album, Ultramagnetic Universal Love Revolution, when it drops on May 8. Visit Mista Cookie Jar’s site for more information, and watch the video here: