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A conversation with Jiro Yamaguchi of OzoKidz

After 15 years of enjoying a devoted following, Ozomatli knew it was time for a change when they couldn’t give away tickets to some of their fans. But they could to their kids.

On September 25th, the Grammy-winning band will release its first full length kids album, OzoKidz. This follows a few years of dabbling in side projects such as recording for PBS Kids and the Happy Feet II soundtrack.

I spoke with Ozomatli percussionist Jiro Yamaguchi about his kids musical inspiration, the similarities between playing for kids and adults, and why it’s necessary for them to diversify their sound.

Why a kids album? Why now?

We decided to start doing kids shows at first because we realized that a lot of our fans were having kids. We would do a show on a Wednesday night, and normally in the past we could pack a house. Four years ago and were noticing that people weren’t coming. We put a message out there on Facebook to have an unlimited guest list, and we got responses that we’d get was “We can’t, we have kids.” So a light bulb went off, we were getting older and our fans were too. They were having kids and needed sitters. We just started adapting our old music for children. That’s kind of how it started. And then coincidentally we got these recording gigs for PBS Kids were they wanted us to do 30 second bumper music with a theme — one was on opposable thumbs, one were for mesasurement. Several of those. They made videos with them. And then we had the opportunity to do the entire music for the Happy Feet II video game. They approached us and gave us a list of 30 different songs, everything from “Funkytown” to Harry Belafonte. We went into the studio and did it and it was great. It kind of developed our chops for recording kids music. It was really freeing and it was a lot of fun. So the next steop was to make our own record.

Before you dove head first into Ozokids, did you realize there was sort of a independent cool kids music scene?

I have a duaghter who is 4 now, so I’ve been aware of it, but even before that I had heard of people like Dan Zanes and They Might Be Giants. I became more aware of it once I had my own daughter. I think we’re going to fit right in with that team and offer something a little bit different as well.

Who are some of the artists you looked towards for inspiration?

They Might Be Giants stuff was really inspiring to me. I could listen to it myself and enjoy it as well as my daughter, and that kind of helped me. There was other kids music, and I would say, really, do we have to listen to this? It was not relatable to me. I was like, Oh we need to make music that transcends age — from something really young to adults can listen to. I think our music does anyway. Even if we’re not doing kids music per say, I think it’s broad appeal.

What was the music/band/artist that inspired you to pick up an instrument as a child? Is that your hope with this record, inspiring children to pick up instruments?

I listened to a lot of different stuff from classic rock to punk to jazz. Some of the jazz I listened to as a teenager was mind opening and broadening. It’s kind of like an education without going to school. Later percusionist Zakir Hussain and Prithiraj Chowdhury inspired me to go back to school and study Indian drumming and world music drumming and percussion. I don’t know if our intention was necessarily to get kids to pick up an instrument, but if that’s something that inspires someone picks up, that a great bonus. There are some kids who always come to our Los Angeles shows with Brazilian hand percussion, using the same model that we use and have an Ozo logo on it. It’s kind of cool to see children pick up those things. They are looking at us and saying, let me try that. If that can lead something — music or not — that’s great.

Is there a formula or process to take your sound and make it for kids?

We have a little more freedom when making for kids. There’s a certain amount of freedom to do songs we wouldn’t with Ozomatli. It’s more of a fun element.

Was the song writing process the same, but just with lyrics for kids?

The process is pretty similar. Everyone brings in their own subject matter and ideas. It’s a pretty easy process in terms of what we want to do. That’s a really great place to be when you’re creating in the studio.

You’re back in the studio recording an adult record. Has it been difficult to change the writing process?

Not at all! We’re in pre-production for an Ozomatli record, and I think it actually helps the creative process because our juices are flowing. When you get back in the studio, it’s not hard to switch gears at all, and if anything it helps to keep grease the wheels.

Do you play songs for your kids first to get approval?

We don’t do it to get approval, and most of the songs we haven’t played live yet. A few of the cuts on the album — like “Sun And Moon” and “Piraña” — we were playing before we were recording. I think we work backwards that way. We make them first, then see what works live. The ones that don’t work as much live fall back, and the ones that do rise to the top. This goes for our Ozomatli records too.

Was there a thought of expanding the 4 60-second songs from PBS kids into full songs?

Those were kind of appetizers and one-offs, but we have played some of them live. We could work them into our live set.

Do you find those songs get more recognition?

It’s hard to tell because we’re such a high-energy band and we just want kids to do something on each song to get moving, so I’m not sure if there is a recognition factor.

Little bit different than an adult crowd, then.

Totally different. Well, but now that I say that, maybe it’s different in that the attention spans are a little bit shorter, but what I did notice is, you know what, this is just little people. But they react in the same way that adults do. Underneath it all it’s all the same thing.

Seem to wrote songs from an educational perspective rather then from the eyes of a child, was that done on purpose?

I think that partly came from the PBS kind of thinking. I think that came fromthe process of writing a song on a theme. We just wanted a balance, we wanted songs that are.

The record industry so much different and less stable than it was when you started, was that a motivating factor in this new evolution? 

I think it’s kind of necessary. The more diverse in what we can do, the better it is for our band. Having a whole branch of Ozo kids being a completely seperate entity would be a great thing for us. The more things that we have as a band, the better. Whether that’s making music for movies, commercials, movies, while playing kids shows, all those things combined are good for us and the longevity of our band in the way the music business is right now. We’ve been a band for 18 years, and I think part of that is the reason to adapt and not rely on the industry. When we first started, we recorded on tape and pro-tools were just coming out, there wasn’t anything like a 360 deal, Tower Records was still in business, and we’ve seen a lot of changes. Our ability to diversify and do other things has helped us survive, and we’ll keep doing that.

Listen and download the track ‘Trees’ for free! (only until 9/3)

You can now preorder the album at Itunes or Amazon.

DVD Review: My Little Pony – Friendship is Magic: Royal Pony Wedding (Plus: Win a Copy!)

Here’s the deal, fathers. If you have daughters—or sons who don’t care about outmoded gender roles (and if so, good on you, man)—there is a 90 percent chance that at some point during your day, you’re going to have to watch something with unicorns in it. The key is to find a unicorn-based entertainment which your picky-as-to-unicorns children and you, a reasonable adult, can watch together and enjoy as much as possible.

It’s actually not that hard. My Little Pony – Friendship is Magic: Royal Pony Wedding comes out on DVD from SHout! Kids on August 7. A two-hour length special miniseries of five episodes from the shockingly popular, actually pretty hip and funny The Hub channel’s 2010 reboot of the fanciful ’80s series, it’s both unicorn heavy (the way MLP always should have been!) and high on the drama.

Reflecting and condensing the recent English royal wedding fervor for children, the plot concerns Shining Armor’s impending nuptials to Cadance, the well-heeled niece of Princess Celestia. Shining Armor’s sister is, of course, Twilight Sparkle, so this marriage is one of romance, but also at least somewhat politically motivated, as this royal marriage will certainly consolidate power and join two of the most powerful families in the city-state of Ponyville. It’s also worth mentioning that these are some great unicorn names.

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There are songs, rainbow-haired unicorns in wedding dresses, and lots and lots and lots of pink.

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It’s kind of ridiculous, but totally fun. Shout Kids! has graciously offered us up a giveaway: a brand-new DVD of My Little Pony: Friendship is Magic: Royal Pony Wedding. If you think you’ve got the pony magic to bring this one home for you or your kids, leave a comment below.

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A random respondent wins! Dadnabbit is magic!

NOTE: Contest is now closed.

A Conversation With Jack Forman of Recess Monkey


Just like the seasons, every year seems to bring another release from Seattle’s Recess Monkey.  2012 is no different. June 19th will mark the release of the eighth studio album from the trio. In Tents finds the band exploring the world of the circus. In addition, the group brought in Dean Jones to help produce the record.

I interrupted Monkey Jack Forman as he was editing the video for ‘Popcorn’ which can be found right here. He’s obviously quicker at editing videos than I am at transcribing interviews.

My favorite quote from the interview? “Well kids don’t drink nearly enough beer.

Will you ever take a break? In Tents is your eighth album in eight years.

We’re so lucky that everything is line for us to keep us inspired. We keep wanting to do this. Even though I’m not teaching at school this year while I’m watching my son, I’m still surrounded by children. I go back to the school all the time. The kids are at our shows. Drew and Daron are working in the trenches with the kids in their classroom. It feels like every day you’re with kids, if you could transcribe it, that would be a record or more. If you could spend and transcribe an entire day with kids, you’d probably have a career’s worth of material. Plus having memories of being young from our own childhood. There is just such a richness of material that is available. We’ve never gotten tired of it.

Has there ever been the thought of taking a year off?

I could see us taking a break if it ever felt like work. But it still feels like we’re playing. Sunny days in Seattle are rare from October thru February, so it’s a perfect time to hunker down and be creative. It never feels like a grind. It’s almost like a hobby. But we do it often enough it could certainly be described like a job, but it doesn’t feel like it.

With the kids offering up so many ideas for inspiration, how do you focus in on a certain theme?

We always start with the theme and go from there. You know, as teachers we’re trained to always listen.  You never know what to expect from the kids. We know how to focus on what kids are going to bring to you that day, instead of what you bring to the kids. I think being open to all ideas is helpful. As teachers we plan out a years’ worth of curriculum for the kids, that trains us to listen in certain ways. When you’re seeing a day at school through the eyes of a circus, it’s funny how things you wouldn’t expect, pop to the surface that work.  It’s a great way to tap into the kids subconscious without trying to force the issue. By us thinking of a specific theme it allows us to really weave ideas together.

Now that you’re on your 8th album, have you figured out what you’re doing?

Never. No way. The process of releasing  a new record is just as nerve wracking and frightening to us as it was when we released our first record. There comes a point where you just have to let go and let people listen. Whether they like it or hate it, that tight rope (pardon the circus pun) is what pushes us.  I think if we ever felt comfortable, we’d lose our edge. We’re always trying to force ourselves into new areas and grow creatively.

Dean Jones was brought to the table on this record:

He was amazing. Now Drew is our primary songwriter and that part of the process was pretty similar. After we thought of the theme and brainstorm ideas for songs, we hand it over to him. Drew’s just so prolific in his song writing, he goes into the cave and comes out a couple weeks later with these amazing demos for songs. But bringing in Dean on that was such a learning experience. He’s just a different creative being. We’d send him some demos and he’d just take the songs to a place we hadn’t thought of. The beautiful part about Dean is that he is such an amazingly talent musician, but he’s not pretentious about it. He comes in with full humility and just a genuine desire to have really satisfying creative experience. That’s the kind of person you want to work with. It was a really fun time where no one wasn’t doing anything but smiling during the process. Dean would at first throw us what felt like curve ball, then we’d try it and suddenly it would make sense. I can’t speak highly enough about the experience.

How has the kids music scene changed since your first album?

We came into it as teachers, first and foremost, who were also musicians toughing it out in the Seattle indie music scene. It was very incongruous to be doing it when you’re at show until 2am and then going in trying to teach the next morning. It was our circumstances that led us to the Kindie scene. The first year or two was a learning experience for us. We learned a lot from Stefan Shepherd at Zooglobble about what other artists were doing. We slowly learned that there was a full fledged scene for kids music. It has grown so much since we started.

So how does it feel to be considered a veteran of the kids music scene?

(laughs) It’s a really gratifying experience, but we still feel like the new kids on the block. We’re still learning as we go. We look to other artists to see what they’re doing. What they’re doing to get the kids to relate to the live experience. It’s been really cool to sit back and realize we’ve figured some things out. We share those things as freely as we can.

Has the Kindie  genre gotten to the point of allowing artists to be financially successful?

Well, we’re teachers. So we don’t try to do things that are going to make us wealthy. But we’re at the point now where I can work full-time for the band while I stay home with my son. Not a whole lot of kids musicians can say that. We’re just scraping by, it’s not like we’re this huge industry. Over the years we’ve learned how to book shows and do what we can to sell CDs. Video is big part of it. It’s fun to tell stories that way in addition to just songs. I don’t know how other bands operate, but we’re still very much a month-to-month, coat hangers and duct tape operation. We’re still trying to figure out as we go.

Booking shows is big source of revenue for adult bands/musicians.  How do you convince venues to book kids shows when the venue won’t be getting bar revenue?

Well kids don’t drink nearly enough beer, so that really hurts our cause. The joke is, we still play shows at 11, they are just at 11am not 11pm. Kids audiences are so much more fun than drunken ones. Jammin’ Java in DC is a venue that does a great job of building an audience by having shows on a regular basis. For most venues here in Seattle it comes down to liquor license. Ordinances just don’t allow for all ages shows that have access to bars in them. City government is a great place to book gigs, via their summer festivals. Libraries are still a good place to book shows too. The model of doing door splits and having clubs ask “What’s your draw?” is tough.  It is sort of nice when you can side step that all together and do shows that are more family friendly. It doesn’t frustrate us when we don’t have to deal with those questions.

As a whole, is the Kindie scene adding more credibility by the addition of bands that had success in the adult world?

The Verve Pipe are friends of ours and we helped them out with a show out here in Seattle.  Chris Ballew is another example. Honestly, I don’t know if it builds other bands audiences, but it raises awareness of the genre. It helps take away the stigma. I think anyone who makes quality music for kids helps the genre. We’re all in this together. It will be fun to see in the coming years how the genre grows with the addition of established adult bands being added into the mix.  It helps with the credibility to the genre. Kids music is unique in that it’s open to all different styles of music.