Watch enough kids’ videos, and you’ll figure out pretty quickly that even though kindie rock is a booming genre, even its most popular artists tend to have more enthusiasm than money — and as a result, music videos for children are mostly pretty low-budget affairs, which is unfortunate, because their target demographic is accustomed to plenty of eye candy.
Enter the Jimmies, the NYC-based group led by singer Ashley Albert (a.
k.a. “Plucky Pea”). They’ve only released one album, 2007’s Make Your Own Someday, so you wouldn’t expect their debut DVD to be much to write home about, both because the band doesn’t have a huge backlog of material and because they haven’t been around long enough to build an audience the size of, say, They Might Be Giants. But the DVD, Trying Funny Stuff, is a wonderful surprise — emphasis on the “wonderful.”
The disc kicks off with six music videos, all of which I now know front to back, thanks to the daily viewing regimen my daughter has imposed since Stuff showed up in our mailbox a couple of weeks ago. Familiarity hasn’t bred contempt, though; these are the Lord of the Rings of kindie music video, with stellar production values to match the band’s smart, catchy songs. Hardcore Jimmies fans will already know five of the videos (“Do The Elephant,” “Spanimals,” “Cool To Be Uncool,” “Bedhead,” and “Taddy”) from YouTube, but I hate watching stuff on the computer, and besides, the band has been good enough to toss in a brand new video for “What’s That Sound?